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“100W. Awarding effective advertising.”

Quite a funny com TV commercial spot for 100w by advertising agency Lowe Brindfors and directed by Sebastian Reed. Were a bold, biker thug with a soft spot shops for the perfect hair drier. Really a lovely little spot; this is an amusing video ad.

Credits: Advertising Agency: Lowe Brindfors, Stockholm, Sweden. Creative Director: Hakan Engler. Art Director: Petter Lublin. Copywriter: Olle Langseth. Director: Sebastian Reed. Other additional credits: Camp David. Aired: October 2008

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