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AXA, a French global insurance companies group, has come out with a television commercial designed to promote stable financial services in an world of economic instability. The savings account, I-Plus Welcome, is presented as the safe option in a time of deep uncertainty, demonstrated with sets and characters thrown out of balance by shifting points of gravity.

Credits: Advertiser: AXA. Agency: Duval Guillaume, Antwerp. Creative Director: Geoffrey Hantson, Dirk Domen. Art Director: Thierry Wiebking. Copywriter: Henry Scott. Director: Koen Mortier. Production Company: Czar. DoP: Nicolas Karakatsanis. Agency Producer: Marc Van Buggenhout, Bruno Dejonghe. Producer: Sophie Casse. Country: Belgium.

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