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Speak the only language that matters: the Visual language. It’s spoken through games and art, pictures and movies. It’s spoken by artists and doctors, gamers and developers, moms and dads. Now, with an NVIDIA® GeForce® GPU inside your desktop or laptop PC, everyone with an idea, and anyone with a vision, can speak the one language that never needs translation.
Anchored by the theme line “Speak Visual,” the campaign aims to expand NVIDIA’s leadership in visual computing technologies. NVIDIA’s GPU, a high performance processor which generates breathtaking interactive graphics on workstations, personal computers, game consoles, mobile devices and more, is available in PCs from makers like Apple, HP and Dell.
“This is an exciting time for our company,” said Rob Csongor, NVIDIA Vice President of Corporate Marketing. “The GPU has become relevant to a broad consumer audience. We think introducing NVIDIA and communicating the benefits of the GPU to this audience is a huge opportunity for NVIDIA and our partners.”
Online, the connection between messaging and media will continue. SpeakVisual is an audience hub where anyone with an idea can express him/herself visually. Site visitors are invited to post their own creations in The Gallery, with the prospect of having their work projected “as big as you can imagine” on buildings and at events across the country in 2009.
“Over the course of the creative development process, we became more and more passionate about the product itself. As we discovered first-hand, the world with NVIDIA® looks totally different than the world without it. And we can’t wait to get the word out,” said Chuck McBride, chief creative officer, CUTWATER.
Credits: Client: NVIDIA Agency: Cutwater Client SVP, Marketing: Dan Vivoli VP, Corporate Marketing: Rob Csonger Director of Advertising: Kevin Schuh Campaign Manager: Steffanee Taylor Creative Director: David Wright Agency Creative Executive Creative Director: Chuck McBride Group Creative Director: Joe Kayser Creative Director: Fabio Costa Creative Director: Marty Senn Art Director: Devin Gillespie Copywriter: Eric Boyd Agency Production Director of Broadcast Production: Jennifer Golub Executive Producer: Tom Wright Assistant Producer: Bill Spangler Interactive Producer: Tom Nolan Art Producer: Jen Worth, Justine Shockett Print Producer: Miriam Lee Account Planning: Rob Klingensmith, Sarah Hall Account Management: Emilie Vasu, Kimberly Senn, Christian Navarro Project Management: Traci Calabrese, Jordan Schroeder
Did he say something about a burger?