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Telecommunication giant Orange, Romania created a lovely little spot they called “Change it better” to launch what was apparently an improved PrePay offer to Romanian market. Orange commissioned advertising agency Publicis Conseil from Paris on this project with Izvor Park in Bucharest.
I really wanted to like it, the potential was all there but I find myself thinking what’s the point. It’s a lovely little tune to get you involved. But it goes no were. A fairly large production, large cast or is it just a whole bunch of extras? No the cast/actors all look quite well cast, they all fit a lovely demographic and the whole thing is well styled.
Nice cuts, lovely final shot with the rubber/tire animas in the park, but why is it that I still thing, what’s the point?” It just does not look as cool as that last shot, perhaps done on a different day with lovely sun shine. Maybe Publicis Conseil should have done something more with that.
Credits: Brand: Orange Prepay. Agency: Publicis Conseil, Paris. Director: Wilfrid Brimo. Production Company: WANDA. Copywriter: John Whelan. Copywriter: Daniel Chandler. Art Director: Nicolas Ermakoff. Agency Producer: Caroline Spitzer. Country: Romania
Orange is the brand used by France Telecom to provide mobile communication, Internet and television services