Credits: Advertising Agency: Publicis, France & Italy. Executive Creative Director: Olivier Altmann (Paris). Creative Director : Patrizio Marini (Rome). Copywriter : Gilda Buccino (Rome). Art Director : Claudia Ganapini (Rome). Account Executive Team: Edouard Pacreau, Stéphane Gaillard, Aurore Duhamel, Christopher McIsaac, Sylvie Tavares (Paris) & Alessandro Cedrone, Simona Coletta , Edi Borrelli (Rome). Production company : Sam Fontaine, Jessica Piergiovanni (La PAC). Film Director : Bart Timmer. TV production : Pierre Marcus, Nathalie Levincent (WAM). Photographer : Johan Visschedijk.











Funny, but also a real cliché.