Publicis Mojo, Sydney, ganged up with Garth Davis of Exit Films to create an ad campaign called The Getaway for Toyota corolla Australia. Edgy, fun and viral its packed with cat action it is a butiful TV spot.
The target audience is somewere 18-35 young creative profecional with a few years under his or her belt or prhaps just entering the crative job market. Also works really well for the segment of people who think they are but stilla lot safer, sitting in the office or home surfing the web for the latest pop-art or pop-porn.
because apperantly the new Toyota Corolla packs a little punch. I love the cat-details in this, the flipping of the ears and licks of the nose and the fantastic momnet of distraction of with a nice shiny swinging light. Awsome.
Credits: Advertising Agency: Publicis Mojo, Sydney, Australia. Creative Director: Micah Walker. Digital Creative Director: Joel Thomson. Creatives: Grant McAloon, Michael Spirkovski. Account Services: Amanda Wheeler, Damien Pashby. Strategic Planner: Ian Cassidy. TV Production: Jasmin Ferguson, Penny Brown. Digital Creative: Clint Nielsen. Lead Developer: Hugh Campbell. Digital Producer: Julia Prior. Print & Outdoor: Alison Dunlop, Oscar Birken
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