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For Vancouver International Film Festival commercials director Paul Little turned the camera back on to the audience and to study the culture in a light, humorous manner.
This production has really fantastic characters to best embody the film festival archetypes. The overanalyzer: The final product is a result of a smart idea, great writing, and a character-driven, uncluttered visual approach.
Really quite a funny and a little sweet TV commercial.
Credits: Advertising Agency: TBWA, Vancouver, Canada. Agency Producer: Mike Hasinoff. Creative Director: Paul Little. Copywriters: Addie Gillespie, Jon Murray. Director: Christopher Hutsul. Production Company: Soft Citizen. Exec Producers: Eva Preger, Link York, Jacqui Wilkinson. Line Producer: Tracey Nomura. Editor & Editorial Company: Melanie Snagg, Tonic Post. Audio: GGRP & Pinewood Sound.
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